Aprico Product Launch

Location : Colorado

Shot in July in 100 degree heat, where the sun had to be managed more than embraced.

1 shoot day • 6 crew • 5 talent • 2 clients

Overhead silks, negative fill, and supplemental lighting helped us shape a clean, bright visual language for the launch of Aprico. Happy, healthy imagery with a lot of intention behind it.

People and product shared equal focus, building out imagery across the full line while keeping everything feeling cohesive.

Sun hats • Bags of ice • Cameras overheating and taking turns in a refrigerator to cool down • Crew doing everything possible to stay ahead of the heat.

The conditions were no joke, but those are often the shoots where the creative gets sharper.

Somewhere in the middle of all that, we built the launch library for Aprico and a body of work that feels warm, elevated, and true to the brand.