LMNT Sparkling Launch
Locations: Montana & California
6 shoot days. 4 travel days. 2 crew. Countless coolers. Cases of sparkling stacked in rental cars, garages, backyards, workshops, boats, greenhouses, gyms, and anywhere else hard working people were doing hard working people things.
This was my first shoot with LMNT and it set the tone right away.
No hired talent. No polished studio environments. No overthinking it. Just real people doing what they actually do every day and LMNT Sparkling woven into the middle of it all.
Backyard BBQs. Fitness gyms. Wood workers. Greenhouses. Paddle boards. Fabricators. Commercial fishermen. Surfboard shapers. Bicycle mechanics. Farmers. No subject was out of bounds.
Montana to California. Early mornings. Long drives. Constant movement. One day we were around welders and fishermen. The next day we were in a greenhouse or a surrounded by fiberglass dust and surfboards. Every location had its own texture, but the common thread was simple: people putting in the work.
The whole launch was built around the idea that LMNT Sparkling was not just for athletes. It was for anyone putting real effort into something, people who sweat for a living.
Testimonials
I have had the pleasure of working with Dag and Bryan from Coco Media over the last year on multiple shoots for LMNT. Dag is a wizard behind the lens and working with talent to capture unique perspectives. Dag’s ability to capture groups in a way that feels dynamic sets him apart and he brings so much positivity to the set. If you’re looking to collaborate with highly talented, professionals to bring your brand visions to life, I can’t recommend them enough. - Kristin Kremers (Senior Manager of Story Telling LMNT)
