Airstream x REI Basecamp 20x Launch Campaign

Shot over two days in Gateway, Colorado, this campaign for the Airstream x REI Basecamp Special Edition focused on an off-grid family weekend, using a real family to capture the natural rhythm of being out there without over-directing the experience. Partnering with the Ford F-150 Lightning as the tow vehicle added a real-world layer to the production, culminating in a nerve-wracking drive back to civilization where we came close to running out of power with no charging options for miles. The resulting photo and video library lives across Airstream’s website, social campaigns, press releases, online reviews, and print, holding together as a cohesive body of work rooted in a genuine, unscripted experience.