Case Study: Smartwool Fall 2023 Photography & Video Production

For the Fall 2023 Smartwool campaign, we collaborated closely with the brand to capture authentic, engaging visuals set against the stunning winter landscapes of Steamboat Springs, Colorado. Leveraging local talent whose chemistry naturally aligned with the Smartwool creative vision, we successfully brought to life dynamic scenes of cold-weather running, backcountry skiing, and snowshoeing.

Our team meticulously planned each aspect of the shoot to balance lifestyle storytelling with technical product highlights, ensuring that every image and video asset captured the warmth, durability, and versatility of Smartwool apparel. By focusing on genuine interactions and immersive outdoor experiences, we delivered visuals that resonate deeply with Smartwool’s adventurous audience and reinforce the brand's commitment to premium outdoor performance.