Smartwool Spring 2025 Photography & Video Production
We partnered with Smartwool to create a high-impact visual library for their Spring 2025 performance apparel campaign. Shot across diverse Washington landscapes, we delivered photography and video that balances authentic adventure storytelling with clear product demonstration, reinforcing Smartwool’s leadership in outdoor performance gear. Through strategic location scouting, collaborative talent direction, and disciplined execution, we produced assets built for use across paid, digital, and brand platforms.

CLIENT

Creative Director
Ben Reines

Art Director
Gabe Re

Head of Consumer Marketing
Kieran Anderson

Global Brand Marketing Manager
Luke Cebula

Sample Manager
Rachel Fortman

PRODUCTION TEAM

Production Agency
COCO Media

Producer
Danielle Smit

Photographer
Dag Larson

Digital Tech / Editing
Cam Parsons

Assistant / Drone Op
Kyle Martin

Videographer
Andrew Hanson

Wardrobe / Props
Jessica Jeane

Wardrobe / Prop Assistant
Tymla Welch

Photo Assist / 2nd Photographer
Jared Duncan