Smartwool Spring 2025 Photography & Video

Location : Washington

1 scout day, 2 shoot days, 8 crew, 5 clients, 8 talent, 1 dog, 2 Airbnbs, 13 round trip plane tickets, 1 happy client.

Washington State doing Washington State things • Unruly weather • Schedule pivots (rain) • Trailhead coffee • 5,400 vertical feet between locations • 5:15am sunrise • 9:00pm sunset • More coffee, like scary levels of coffee.

Wet Camera rigs • Wardrobe changes in the trees • Wind, rain, sun, repeat

Mountain bikes • Beers • Ice cream • Amazing sunsets • Rainy mornings

(5) bottles of tequila • (7) rolls of film • Truck loads of snacks • Too many laughs.

Somewhere in the middle of all that, a full library of photo and video assets for Smartwool’s Spring 2025 campaign.