Case Study: LMNT Sparkling Launch

For LMNT's launch of their groundbreaking Sparkling Water line, we embarked on an immersive photoshoot that spanned diverse and rugged locations across Montana and California. Our goal was clear: authentically capture the essence of the "Industrial Athlete," the hardworking individuals who embody grit, craftsmanship, and relentless dedication.

Inspired by LMNT’s creative vision, we showcased genuine moments of hard work and resilience—hands dirty, brows sweaty, and emotions raw. Each frame intentionally highlighted the authentic textures and intensity of manual labor, blending human effort seamlessly with elements like dirt, wood, metal, and fire. We created scenes that resonated deeply, portraying a vivid narrative of individuals who aren't afraid to roll up their sleeves, get their hands dirty, and build something meaningful.

From woodworking and farming in Montana to fisherman, surfboard shapers, and bike welders in California, the shoot was meticulously planned to align perfectly with LMNT’s ethos. Every photograph communicated a story of perseverance, empowerment, and authenticity, capturing intimate human connections amid breathtaking natural backdrops.

The final collection powerfully communicated LMNT's bold entry into the Ready-to-Drink category, establishing LMNT Sparkling as a symbol of self-made strength and health-focused hydration—a visual testament to the brand’s spirited declaration: “No more BS. We’ll build it ourselves.”