Smartwool Spring 2026 Photography & Video

Location : Colorado

We spent 3 scout days driving all over the state looking for a location that could hold everything the campaign needed without bouncing from spot to spot. After plenty of miles, coffee, and lots of podcasts, we found one property that somehow had it all.

3 shoot days. 8 crew. 5 clients. 5 talent. 2 Starlink dishes because no service. One location that gave us alpine lakes, dirt roads, pine trees, docks, campfires, hiking trails, canoe launches, paddleboard access, and just enough room for everyone to get the job done.

The weather had its own plans.

30 degree mornings. Foggy sunrise hikes in shorts and t shirts. Goosebumps everywhere. 70 degree afternoons. September aspens already turning gold when we needed spring green luckily we have an amazing editor. Layers on, layers off, then right back on again. Some of the talent looked like they were on the verge of hypothermia before breakfast, but everyone kept smiling and somehow made it look warm.

It was campfire cervezas after wrap. 5:00am alarms. 9:00pm finishes. Dock hangs. Fly fishing. Canoes. Paddleboards. Tent life. Road trips. Adult summer camp with a shot list and way too much coffee.

The best part was that nothing went wrong…..No flat tires. No forgotten gear. No production fires. No scrambling. Just a crew that knew exactly what they were doing, which meant we could spend our energy focused entirely on making the work better. Pros of having pros

By the end of it all, we delivered a full seasonal library of photo and video assets for Smartwool across social, paid, web, and banners.