Case Study: Honey Stinger Winter 2025

For Honey Stinger’s Winter 2025 campaign, I collaborated with the brand to create energetic and authentic winter imagery through a run-and-gun style shoot set in Colorado’s snowy terrain. As a solo creator, I embraced the creative freedom provided by Honey Stinger, who sent their products directly to me for spontaneous and genuine outdoor captures with a small group of friends.

This agile approach allowed us to showcase Honey Stinger products authentically during skiing and snowboarding activities. A primary objective was to produce vibrant lifestyle images for Honey Stinger's stock gallery refresh and to highlight the launch of an exciting new flavor. My strategy prioritized natural interactions, genuine enthusiasm, and clear product visibility in dynamic winter conditions.

Solo shooting demanded quick thinking and adaptability, turning shifting weather conditions and natural lighting into visual advantages. Without a lighting team, agility and responsiveness were essential. The resulting assets provided Honey Stinger with a fresh, relatable, and compelling collection of winter lifestyle visuals, reinforcing their brand narrative of active, energetic, and adventurous outdoor experiences.